（1) 根据内容特征将关键字部署在标准位置上;
SEO实例搜狐畅游教你如何做网站SEO关键词选择和部署
一、SEO实例搜狐畅游教你如何做网站SEO
1. SEO的重要性：
（1）SEO是优化网站在搜索引擎中自然排名的最有效方法。
（2）通过正确的SEO可以帮助企业节省大量广告成本。
（3）正确的SEO能够使企业销售额得到显著提升。
2. 关键词选择原则:
（1) 首先识别出用户所关心的问题;
（2) 根据用户行为来寻找相应关键词;
（3) 结合语义理解来进行关键词选取;
（4) 进行竞争力分析,避开不可能实现的盲目优化;
3. 关键词部署原则:
（1) 根据内容特征将关键字部署在标准位置上;
（2) 针对不同文章,尤其是新闻文章,要根据时效背情况考虑部署不同形式的关键字;
（3) 将重要信息作为H1标头,以便于浏览能够快速理解内容大意 ;
4. SEO工作流水:
(1). 竞争力分布图 : 根椐Google Adwords Keyword Planner工具 , 展开对相应行业/产品/服务/地区 等方向上 , 进行竞争力图形化展开 ;
(2). 高中低三般 : 把剩余Keyword进一步归零 , 本人将之归零为”High” “Middle” “Low”三般 ;
(3). URL Mapping : URL mapping是URL Rewrite(URL重写 ) 的一部份 . URL mapping是将一条URL映射(map ) 如 这样子难看而难以理解的URL , 映射成 -123456789-abcdefg-5-top .
5、 Sitemap生成 : Sitemap生成是一套XML代码 , XML代书由Googlebot / Bingbot / Yahoo! Slurp Bot / Baidu Spider 等Robot使用 . Robot使用sitemap来扫寻Web Site上所未Indexed Page . 6、 Robots File Generation : Robots file generation is a set of instructions that tell search engine robots which pages to crawl and index on your website and which ones not to crawl or index at all . It also tells the robot where it should go next when it finds a page with links on it . This helps ensure that only relevant content gets indexed by the search engines and prevents them from wasting time crawling irrelevant pages or duplicate content across multiple URLs . 7、 Link Building & Promotion : Link building is an important part of any successful SEO campaign as it helps build authority for your website in the eyes of Google and other major search engines like Bing and Yahoo ! The more quality backlinks you have pointing to your site from authoritative websites such as news sites or industry blogs the higher you will rank in organic search results for targeted keywords related to your business niche or product offering . Additionally link building can help drive referral traffic directly from those external sources if they are linking out to specific landing pages within your website instead of just linking back to the homepage itself
